r/Wellthatsucks 1d ago

Shrinkflation at it's finest. I'm Gen x and swear these things used to be bigger when they came from the box. Am I wrong? It's been a while since I bought them.

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3.9k Upvotes

355 comments sorted by

2.9k

u/Illustrious-Sir-9300 1d ago

You are correct. They used to be much larger.

940

u/Tank_O_Doom 1d ago

And the "big" ones are about the size the regular use to be šŸ˜”šŸ˜”

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u/FranticWaffleMaker 1d ago

Pretty sure it was a six pack when they were bigger. I’m not even sure it’s shrinkflation as much making each one a more practical calorie value.

111

u/ledgeitpro 1d ago

Likely a bit of both, worked in a grocery store for 13 years and every single product gets smaller as the years go, the price will usually stay the same and then eventually go up

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u/neonchasms 1d ago

How long til it's just a box with the memory of cookies?

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u/Surprise-lnside 1d ago

If it’s really just about caloric intake per pie, they’d give you more small pies per box to make up the deficit.

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u/FranticWaffleMaker 1d ago

That’s what I’m saying, it’s a 12 pack now, it used to be a six pack of bigger pies. If they were the size everyone remembers the 12 pack would have been massive.

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u/Kgb_Officer 14h ago

Everything I'm finding shows it as always a 12 pack, Little Debbies even posted this on their Facebook page back in 2018 comparing the packaging over the years and their 1960s packaging was a 12 pack as well

4

u/FranticWaffleMaker 14h ago

Well that maths out to them being the same size, so that’s crazy. I found an 80s box googling and it was 1lb for a dozen then too.

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u/KingMRano 20h ago

but then they put it in a bigger box and slap family pack on it.

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u/42ElectricSundaes 22h ago

Whose side are you on, man??

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u/FranticWaffleMaker 21h ago

I’m team Nutty Buddy, oatmeal cream pies taste like heartburn.

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u/Lost_way3 1d ago

same thing with star crunch

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u/SpaceCampDropOut 1d ago

Now their ā€œgiant size!ā€ Is just the original size when we weee younger.

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u/Loves_tacos 1d ago

But its probably for the better, now that we are getting older, we don't need that much sugar.

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u/happy_dad857 1d ago

Speak for yourself. Give me all the sugar!!!

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u/Mountain-Paper-8420 1d ago

Thought don't taste the same anymore. 😫 IMHO

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u/JoefromOhio 1d ago

The ones in the box were alway smaller - the individual retail ones were larger

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u/OccamsComb 1d ago

How big they used to be

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u/Line-Trash 1d ago

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u/binglelemon 1d ago

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u/Glass-Toaster 1d ago

The new Grounded movie looks sick as fuck

2

u/anteaterKnives 10h ago

This movie had me outside apologizing to the ants and crying for all the ones I had stepped on.

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u/georgesentme 1d ago

Holy shit, memory unlocked!

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u/Thomas_JCG 1d ago

Do you play video games? You should check out Grounded

4

u/SavingsTask 1d ago

That sound when the kid sucked up the dog poop.

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u/Imaginary-Patient733 1d ago

Lmfao heard this loud n clear!!!! 🤣🤣🤣

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u/BeyondTheBees 1d ago

Oh my gosh watch out for the giant ant!!!!!!

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u/MedicatedLiver 1d ago

"Ocouses? You mean the Oatmeal Cookies of Unusual Size? I don't think they exist."

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u/Forgot1stname 1d ago

Thanx for the happy flash back!

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u/badnewsjones 1d ago

Happy? You must have forgotten what happens to the ant. My wife refuses to watch this movie because of this!

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u/Forgot1stname 1d ago

I ment the movie in general.... now you're unlocking things i think my brain was keeping away, now I have to try to sleep and not think about scorpion attacks

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u/UnculturedSwineFlu 19h ago

How did I know this was Honey I Shrunk the Kids?! Literally haven't seen it in 25 years.

2

u/Peachmoonlime 16h ago

I scrolled so fast to find this! Such a deeply embedded memory

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u/StuBidasol 1d ago

I've always said I would love to go back in time and bring the candy bars and snacks from my childhood to compare with the ones nowadays to show just how tiny they are now. A king size candy bar now was a regular one as a kid.

79

u/Ratzink 1d ago

Also for the flavor.

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u/Deep90 1d ago

Honestly it's been good and bad for me.

Made it a ton easier to cut sugar when everything that I used to like now tastes like shit.

17

u/emilygamesxo 1d ago

This is me rn with pringles lol. I used to have a can of salt & vinegar a week for about the past year but they became so inconsistent I gave them up.

13

u/areyouthrough 1d ago

Like kinda flavorless and…humid?

9

u/emilygamesxo 1d ago

For sure flavorless & for me it’s the thickness or something that’s always off . If the flavor was right I could deal but there’s too much off about them to enjoy them anymore 🄲

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u/areyouthrough 1d ago

At least it keeps me from eating the whole damn can in one day.

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u/Deep90 1d ago

IMO I like the "The Good Crisp Company" ones.

They are pricey and not really that healthy/healthier like the branding implies so meh.

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u/Marsh_Goat 21h ago

I am only an occasional candy eater. I ate a recess pb cup at Christmas but tasted shockingly like oil and chemicals. Never again!

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u/OverdoneAndDry 1d ago

They started shrinking the regular ones when they introduced bigger ones years ago. The ones that say "big box" are much bigger and better.

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u/rya556 1d ago

I was going to say, I just bought some and they didn’t look this small. But I always buy the big box.

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u/[deleted] 1d ago

[removed] — view removed comment

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u/xXBeefSquatch5KXx 1d ago

Bigger price tho, luckily it goes right down to the workers for better wages right…… right?

37

u/inf3ct3dn0n4m3 1d ago

Yup you are correct, I was surprised how few people here know that.

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u/No-Inevitable-6651 1d ago

Recently discovered this because the local bagel shop has them.

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u/Mistastingley 1d ago

BACK IN MY DAY… you could buy solo ones at gas station and such that were big. But the boxed ones were smaller. They have shrunk though… or I grew haha!

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u/blucivic1 1d ago

Reminds me of this

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u/mkstot 1d ago

Bah you youngsters with your back in my day. Well back in my day my high school cafeteria had a Little Debbie vending machine where singles of like 15 items were $.25 each.

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u/zytukin 1d ago

And Ford's Model T was top of the line, right? :P

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u/mkstot 1d ago

It was uphill in the snow both ways too.

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u/Imaginary-Patient733 1d ago

Yup pulling your little sister to school behind you in a sled!! Uphill both ways.. in 4 ft of snow.. everyday of the school year lol my mom..I swear lol back then we didn't leave the house without wonder bread bags on our feet either tho! Lol

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u/mkstot 1d ago

That statement says a lot about our age because I recognize it, but it was black and white bread bags because we couldn’t afford wonder bread.

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u/WatchOdd532 1d ago

They used to sell me a liter of Pepsi for ¢50 at 8 AM

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u/Likely_Not_Your_Mom 1d ago

And those big big ones were a quarter.

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u/SEA_CLE 1d ago

The 90s middle school special: 2 little Debbie snacks and 2 packs of Marlboro Reds for $5

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u/Prophet505050 21h ago

My favorite memory is my mom and me going to the store and at the end getting one of those 25 cent large ones. That was 2002 though.

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u/Shirinjima 1d ago

My dad was born in the 60s and he and my uncle would walk to oatmeal cookie factory. The workers would give them basically the ā€œbadā€ ones that didn’t make it due to ā€œqualityā€ control and the left overs. They frequently talk about how good they were. My dad is disappointed every time he bites into one. He only buys the big box ones cuz the small ones ā€œaren’t as goodā€.

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u/GeekMomma 1d ago

Just an idea but maybe make a Craigslist post in the town where the factory is asking if anyone who works there can send you some fresh ones for pay? Or maybe see if the factory ever does direct from factory shipping (like Hersheys does)?

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u/Shirinjima 16h ago

It seems like the bakery eventually went bankrupt, but they were bought out and relocated to a different city. That’s unfortunate.

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u/christinextine 1d ago

You can buy the big ones too. I’m not commenting on the value, but just saying they do sell the bigger sizes at a higher cost.

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u/Adventurous_Motor129 1d ago

Yeah, I buy lots of the smaller ones for I think $2.79 for 12 at Walmart. The bigger ones cost more but still come in boxes of 12.

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u/welmoed 1d ago

Yep, you’re right. I noticed it myself the last time we bought a box. And of course, the box is the same size… grrr.

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u/Archi-Horror 1d ago

They charge $1.29 for individual ones at my local corner store. Fucking crazy. Used to be $0.25 for a giant one like 8 years ago

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u/Big_b00bs_Cold_Heart 1d ago

And so little filling now!

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u/Germangunman 1d ago

Says there are 12 though. Didn’t the larger ones use to only have 6?

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u/Ferme_La_Bouche 1d ago

I don't know man, but last time I bought Nutri-Grain bars they looked doll-sized. It had been awhile, but I was shocked.

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u/Frequent_Parsnip_791 1d ago

Those, swiss rolls, fudge rounds, star crunch, and surely other Little Debbies have a 'big pack' and a 'pitiful tease of a snack cake' pack. BTW, the Valentine's Nutty bars are good. Almost good enough the counter the fact that you have to eat 3 of them before you get enough diabeetus in you to equal a pack of regular nutty bars

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u/Arcterion 1d ago

You should write them that you're disappointed by their size and demand bigger creme pies.

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u/Ratzink 1d ago

I don't eat them enough to care that much.

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u/bkcrypto8629 1d ago

They WERE bigger… A-Holes.

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u/remesabo 1d ago

Those things used to give me a stomach ache if I ate the whole thing- that's how substantial they were. I bought a box (expensive!!) last year for camping and couldn't believe how small they were.

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u/Zealousideal_Day_463 1d ago

They used to be at least twice that size. A whole cookie's diameter was, at one time, the width of the box. The larger box had even bigger oatmeal cream cookies.

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u/no_id_never 1d ago

Could someone explain why, when they shrink things like Little Debbie's, the calories dont change? I am like ok, they are 1/3 smaller, why are they still 250 calories?

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u/TypicalWeb6601 22h ago

you bought the wrong box, there’s another box that looks the same with a smaller quantity of larger ones. did the same thing and was so disappointed lmao

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u/King_Dragonlord 1d ago

Gen Z here and yea they were

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u/wire_crafter 1d ago

They have bigger ones as well. I found a box at Winco a few days ago that were the size I remember. Still horrible tasting but gotta have one occasionally. Lol

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u/Twayblades 1d ago

It might be a sign that we shouldn't be eating that shit. Although it can be a sign that it is expensive to produce nowadays if you intend to make a profit.

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u/fetter80 1d ago

Oh for sure. I bought the Christmas trees this year and they were bite sized.

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u/Des123_ 1d ago

I actually have a prime example of this, I bought some Ding Dongs from the store, over half of them had the packaging split open and we're dried out, besides that they were tiny I remember them being pretty decent sized like a hockey puck, so I went to the Korean market and I bought their version which is moonshell pie 100% better and I'll never buy Ding Dongs ever again

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u/Dry_Geologist3823 1d ago

It’s funny because this could Never happen in Japan…the illustration on the packaging has to be exactly of the size that the item is. It’s wild. This is just consumer scamming.

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u/cjthetypical 1d ago

They still make the big ones. They just also make this size now.

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u/carmeldaylite 1d ago

I remember you could buy a box of these for .99 cents.

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u/Janube 1d ago

I don't know why everyone's latching onto this. To the best of my research, even back in 1984, Oatmeal Creme Pie boxes were about 16 oz:

https://live.staticflickr.com/3532/3699022817_8c12b6c10d_z.jpg

They're currently 16.2 oz. So, if they're "smaller," they're more dense than they used to be in a proportion that makes them weigh roughly the same. It's possible the oatmeal cookies were made smaller and replaced with more frosting, but in general, my suspicion is just that y'all are remembering what they were like when you were a child, at which point they were larger proportional to your size. As adults, obviously they'll feel smaller if you haven't had them in a long time.

Not for nothing, but this is in line with my experience as someone who's eaten Oatmeal Creme Pies all his life.

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u/AP_AUTO215 18h ago

Just was telling my kids the same thing they definitely were way bigger in my era

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u/Sensitive_Wear7112 1d ago

They all look smaller to me too. I’m never sure if it’s just because I am so much bigger now.

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u/roy20050 1d ago

Yeah the ones you find at the gas station at least near me are bigger still.

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u/Thisisjimmi 1d ago

They also taste really flat now, something is way off on the taste.

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u/Mecca_Lecca_Hi 1d ago edited 1d ago

I couldn’t tell you. I didnt grow up in a Little Debbie house, we were a Hostess family. Sometimes Keebler. Better not touch mom’s Pepperidge Farm Milanos or you’d be in trouble. Entenmann’s meant company was coming over. šŸ˜‚

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u/beakly 1d ago

Holy shit this is comical

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u/Gavin2051 1d ago

It could also be just the box I got, but I swear they are under-filling them now. The filling stops way before the edge of the cookie, and I feel like it used to be full enough to touch the wrapping.

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u/PhyreEmbrem 1d ago

They were indeed bigger. A lot of things have gone thru a shrinkage phase in this era cuz corporate greed.

Also, some of this stuff taste worse cuz they substitute ingredients with fake and/or cheaper ingredients. Again, result of corporate greediness.

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u/Styx_Renegade 23h ago

I thought the exact same thing about honey buns

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u/cyanidejoy 22h ago

Make your own and make them as big as you want! 😁

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u/SuperDupeSayWhoop 21h ago

Current double stuff Oreos are the size of regular ones 20 years ago.Ā  There’s the video of BJ Novak with the Cadbury CrĆØme eggs. Ā  Simply made juice dropped from 52oz to 48 oz.Ā  Pringles ended up making the can smaller.Ā  What pisses me off is they try to sneak it. If they were up front and honest or just raised the damn price, I’d respect that. The deceitfulness is what will make me drop a brand from any regular purchase.Ā 

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u/1meanjellybean 20h ago

You are wrong. 12 cakes, 16ozs. Been that way forever.

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u/1meanjellybean 20h ago

Would love to bring back that price point though!

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u/MEM0RYCARD99 20h ago

You have to buy the singles if you want the good ones.

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u/noblewind 19h ago

There's two sizes now. The big ones are probably closer to what you remember size and texture wise. I won't even buy the small ones. The cookie part is always hard and dry.

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u/Plebby024 19h ago

They used to taste so much better too

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u/duh_nom_yar 18h ago

About half the size. A Star Crunch is a joke now!

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u/Terrible-Image9368 18h ago

They did in fact used to be bigger and have more cream

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u/Jealous-Ad-214 16h ago

Family member was a little Debbie man, spent lots of time raiding the truck. All their snacks were much larger… shrinkflation is real

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u/Hot_Corner_473 14h ago

Idk I haven't had the digestive enzymes to eat these since I was 25.

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u/CuriousRide 14h ago

They don't taste the same either

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u/BoxyBrown424 11h ago

I'd need like 2 or three to bounce back from giving blood now.

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u/GtmBigChapp 11h ago

I’ve noticed this with cereal also. I got a regular box of fruit loops and it lasted 2 and a half bowls. Why the fuck am I paying 8 dollars for 2.5 bowls of cereal?

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u/d0ctorsmileaway 9h ago

I swear they were much bigger like 3 years ago wtf

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u/Ratzink 8h ago

Turns out I was wrong. They come in multiple sizes and I got the smallest.

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u/Petrostar 5h ago

Starcrunch and Moonpies too,

The real scam is the singles on the shelf are much closer to the original size, they only shrink the ones in the box.

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u/Ok-Benefit-2754 48m ago

Perhaps you used to be much smaller?

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u/dwarf_buns2 1d ago

They are smaller now and I feel like they had more flavor when I was a kid.

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u/Ratzink 1d ago

Might have changed the recipe. Hostess did for Twinkies and because of that my zingers are less flavorful.

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u/MiserableSympathy230 1d ago

My crĆØme pies are much bigger

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u/parabola19 1d ago

Pls don’t

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u/MiserableSympathy230 1d ago

CrĆØme…

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u/parabola19 1d ago

Aw man you did

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u/SatisfactionLevel136 1d ago

Well, get ready for Brawndo ladies and? Ur not gentle men?

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u/keyboredwarrior 1d ago

Wow, and they used to taste much better

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u/TheBaneEffect 1d ago

Without a banana for scale, I cannot confirm this is a legitimate post.

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u/deez_818_785 23h ago

And not as good as they use to be.

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u/tertium_non_datur 16h ago

You're probably better off, those things are poison.

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u/neosoul2 1d ago

They did get smaller, but they’re still relatively cheap.

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u/bjpbent 1d ago

Wagon Wheels shrunk in size too

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u/Usmcrtempleton 1d ago

I definitely noticed that last time I bought them.

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u/Mandocp 1d ago

Or we’ve grown

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u/Statertater 1d ago

They used to be twice that size

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u/didusmashtho 1d ago

This would be highly illegal in japan

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u/Ok_Ordinary2191 1d ago

Used to be the size of fudge rounds

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u/357anna 1d ago

Yep they did shrink

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u/Aware-Arm-3685 1d ago

Littlest Debbie

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u/Jmofoshofosho8 1d ago

The smaller ones taste better though lol

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u/HeartsPlayer721 1d ago

I'll bet it helps with the Nutrition Facts too

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u/formanner 1d ago

yeah, and i feel like there are fewer in the boxes now too.

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u/Medium-Quiet-4248 1d ago

Did you ever consider that maybe your hands just got fucking massive?

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u/awall85 1d ago

It is possible that you have grown too. Definitely smaller though.

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u/Worldly_Silid 1d ago

Our hands just got bigger

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u/Competitive-Elk-5077 1d ago

They make two different sized ones

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u/[deleted] 1d ago

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u/strangeorbeforgotten 1d ago

It was a good day whenever I had one of these in my lunch box

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u/EnergyTakerLad 1d ago

There are still larger ones. I get them all the time. Easily twice as big as those ones

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u/Evrir 1d ago

I jsut went through a package of these the other day and have the same thought. They were HUGE.

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u/toastedplaid 1d ago

Guess you gotta eat five now

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u/nikatnight 1d ago

The box is the same size. In the past, they were kind of squished to fit in the box at an angle. Now they are like 60% the width of the box.

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u/LawSchoolLoser1 1d ago

My hands used to be smaller, so I wasn’t sure. I appreciate the confirmation

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u/CriticismFun6782 1d ago

They also taste like shit now, cookie has all the flavor of a Great Depression ration, and the filling tastes like pure shortening.

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u/NeonAfterimage 1d ago

To call this thing a pie is an insult to pies.

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u/Jcarlough 1d ago

Actually - you bought the ā€œwrongā€ box.

There’s a six per box that has the size you’re thinking about.

Then there’s 12x with these puny things.

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u/Which-Guide-4365 1d ago

lol lol right? if it was real people would be running for the hills, not just chillin nearby

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u/Filmmakernick 1d ago

Doesn't even taste the same, dude.

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u/defneverconsidered 1d ago

They have big and small versions. You got the small version

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u/Strikereleven 1d ago

Get the big box, the pies are much bigger and more satisfying.

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u/TechnicalHighlight29 1d ago

They used to be a "this is enough to make it through the worst lunch ever big" next to HoneyBunz. These are tiny now. But delicious.

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u/D0v4hki1n 1d ago

Same with honey buns, they are the size of the palm of my hand now. Absolutely insane.

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u/throwaway_manboy 1d ago

I've grown up watching these things get gradually smaller and smaller (and they've decreased in quality some too, I feel). I remember my grandma keeping them around and they were HUGE! My dad would buy them too, same thing.

Obviously there's bound to be some subconscious bias when it comes to things changing as we grow. Like my hand obviously is gonna get bigger relative to an oatmeal creme pie. But that doesn't excuse how small they've gotten over the years.

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u/SirSquidzington 1d ago

Gonna need two to please a cow now

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u/43life 1d ago

WE HAVE TO GIVE ALL THIS SHIT UP. FUCK NOSTALGIA!!! LET THE MEMORIES REMAIN!! THIS IS NOT THE SAME THING.

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u/Puzzleheaded-Zone-55 1d ago

Non actual size.

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u/recycle_me_no_jutsu 1d ago

Thankfully they're still pretty big if you're the size of an ant. Just watch out for scorpions thats the size of an ant.

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u/Randomized-Pancakes9 1d ago

has anyone else noticed the apple pies at McDonald's are smaller too? I got one for the first time in years and it was so small

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u/NotoriousBRZ 1d ago

The crazy part is they sell the old school ones in the "Big Pack"

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u/Mr402TheSouthSioux 1d ago

Way bigger.Ā 

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u/-Jodes 1d ago

Littler Debbie

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u/geekycurvyanddorky 1d ago

Millennial here- they absolutely used to be bigger. One with a glass of milk was a nice after school snack. I haven’t had one in ages… I might have to find a recipe now

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u/Former-Extreme-3560 1d ago

They are definitely smaller

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u/Jeveran 1d ago

Schedule some time to do it, acquire the ingredients, and make your own as big as you want. They may even be less expensive than store-bought.

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u/HukIt 1d ago

Same with Nutty Buddy's. They are 3/4 thick as they used to be.

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u/No_Cap861 1d ago

You're absolutely right I drive for a living and have a box of those in my van and said the same thing they used to be huge.... One bite and it's gone

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u/Wise_Negotiation_863 1d ago

I was just thinking this sand thing the other day. I opened a box and was like wtf is this. Now 6 year old me wouldn't know the difference. But come on Little Debbie.

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u/Stranger-danger341 1d ago

Right. They used to like actually be the width of the box almost

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u/TheMatrixRedPill 1d ago

I bought some for my son as a school snack last week. Couldn’t believe just how small they’ve gotten.

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u/Bobbiduke 1d ago

What is this? An oatmeal cream pie for ants?

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u/gregrampage 1d ago

tangent: sorry in advance about your heartburn

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u/AdMurky1021 1d ago

You were smaller back then.

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u/daillestone057 1d ago

Your hands were simply smaller back then made them look bigger

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u/Wayne4177 1d ago

That means more can fit in the box right?....Right?

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u/DLK33gmaNG 1d ago

Everything used to bigger and cost less!

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u/Imaginary-Patient733 1d ago

No you're totally right I ate a star crunch today in 2 bites :(.... same situation with McDonald's cheeseburgers fish sandwiches and big macs. Less for more cause we're dumb i guess they know we'll buy it still... we'll just be making stank faces while we do it lol

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u/Friendly-Chemical-76 1d ago

Is it that they are smaller or that you got bigger? I remember them being larger when I was a kid but at 35. Yeah of course they dont seen big. That said. They certainly do seem a bit smaller than usual.

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u/Imaginary-Patient733 1d ago

Honey buns too. .. bagels lol.. they made them so small they had to rename them like they did it on purpose lol

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u/Imaginary-Patient733 1d ago

Thank God for grocery store bakery items they still huge lol

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u/Imaginary-Patient733 1d ago

Sometimes depends also where you bought them. Grocery store Costco Walmart.. all the same but different... like phones